Iceland’s Yule Lads get the VIP treatment in an excellent article over at Atlas Obscura introducing a new book on the subject:

Not every beloved holiday tradition escapes its native land. “Unless you are lucky enough to have been born an Icelander, or have lived in Iceland through a Christmas season, you probably won’t have heard of the Yule Lads,” reads The 13 Yule Lads of Iceland, a children’s book by Brian Plinkington, presumably for non-Icelandic kids to learn about the holiday myth.

Here’s something I wrote about the Yule Lads, complete with a video.